Discover What a Social Media Influencer Is and Why Your Business Should Care From Expert Wayne Shulick!
Wayne Shulick is an entrepreneur, who works as a social media influencer, among many other things. Social media influencer is a term that not many business owners know the true meaning of, nor do they fully understand how they can capitalize from using this type of professional for advertising. Here is everything that you should know about social media influencers and your business.
Let Wayne Shulick Explain What a Social Media Influencer Is
Wayne Shulick states that a social media influencer is someone on a social media platform who has a large number of followers. Ideally, you want the bulk of their followers to be your targeted demographic. Businesses partner with social media influencers and pay them, provide them with their service or goods for free, or give them a percentage of sales they bring in, in exchange for advertising your business or products on their social media pages. When social media influencing first began, celebrities were used. However, these days, more and more average people are gaining large followings, and tapping into these types of influencers is often cheaper than working with a major celebrity.
Wayne Shulick Explains How a Social Media Influencer Can Benefit Your Business
Wayne Shulick states that a social media influencer can benefit your business because the social media influencer is spreading the word about your business or your product. People who follow other people on social media tend to trust what they say. So, if they say your product is good, their followers will believe that and want to try your product out for themselves. Using social media influencers is a great way to tap into new clients or customers and ultimately, make more money.
Get Tips From Wayne Shulick About What You Should Look For In an Influencer
Wayne Shulick wants you to know that not every social media influencer is right for you. First, you need to ensure that the social media influencer has a following that hits the demographics your business is trying to cater too. You also need to consider who the influencer is and what they stand for, as they are now representing your product. Finally, you need to negotiate out a deal. Some influencers will be more likely to take a cut of sales, while others may want a flat fee to advertise your product.
COVID-19 has changed many businesses and has left many struggling to survive and stay profitable. Now is the time to get creative with your advertising and hone in on your target audience. Wayne Shulick hopes you now have a better understanding of what a social media influencer is and why partnering with one can help to drum up business for your business, helping it to succeed through this rough year.
Now Is a Great Time to Hire a Social Media Influencer, Like Wayne Shulick, to Help Advertise Your Business!