Table of Contents
1. The Internet has changed the way we all do business
In days past, businesses relied on a phone book to get their products or services in front of the public. Today, with online commerce (e-commerce) at an all-time high, this is no longer viable.
Business owners today need to have a website that can help them stand out from the competition and make sure their company is found by those who are looking for it. After all, “people don’t buy what they don’t know about” (or shouldn’t anyway!).
A great website should be able to not only provide information on your company but also educate your customer base as well as drive traffic back to your site. This will increase repeat sales and ultimately boost revenue!
2. You need a professional website developer because time is money
When you consider how much time it takes for a business owner to create a functional and effective website for their company it can take anywhere from 6 months up to 1 year depending on how technical the individual might be.
When you factor in the cost of labor, basic expenses like domain registration, SSL certificates and hosting fees -there are many hidden costs associated with creating and maintaining an effective internet presence that most small business owners don’t take into account when creating their own websites or hiring others to do so for them!
If you’re short on time it’s beneficial to hire a professional website developer from a website development agency to make sure the job is done well, promptly and effectively.
3. A website is an important part of your marketing strategy
A large percentage of online shoppers will visit about 3 different websites before making a purchase decision. This means that if you are not on the first page of Google or other major search engines you are likely to be lost in a sea of competitors who simply just had better, more effective SEO practices than you did.
As with all aspects of business, it’s important to maximize your return on investment (ROI). Having a website that is effective and easy to navigate means that your potential customers can find what they are looking for much more quickly than a poorly made one.
This reduction of ‘friction’ will mean visitors to your site are likely to be more engaged and purchase from your site.
4. You need a website developer with the experience necessary to help YOUR company succeed
An average Joe web designer might sound like a great idea when trying to save money but let’s face it – Average Joe probably doesn’t have the experience needed to get your company the results it needs!
Most small businesses try and do everything themselves which can lead to disastrous consequences. A great example would be having someone design and program your site only for them not being able to understand why certain areas aren’t working properly simply because they didn’t take into account content management system (CMS) functionalities such as coding compatibility, design layout etc…
Another example would be when inexperienced designers monkey around with templates that are beyond their comprehension level resulting in the site being down or looking like something out of Windows XP circa 2001!
5. You need a website developer who will listen to YOUR needs
Running your own business means you know what it takes to keep your customers happy and satisfied – you know how much time and effort it takes to get people ‘in the door’ (or to your site) and how important it is for them to come back!
Working with a Developer that listens to your needs and concerns is a very important part of a successful partnership