Whether you sell a product, service, or operate a non-profit, you can rest assured a potential client has Googled you to see your MyLife Reputation Score and whatever other information is available. If the information is unfavorable about you or your business, the relationship may be over before it even begins. However, you can control the narrative and ensure your brand is perceived in the right light with online reputation management. And any robust online reputation management (ORM) strategy should center around search engine optimization (SEO). Let’s take a closer look at SEO and how it can be used to improve your online reputation.
What Is Online Reputation Management?
ORM is the process of being aware and controlling public conversations that current and potential customers are having about your business online. ORM is also centered on managing the business profile across different channels. The primary goal of ORM is to ensure an overall positive sentiment exists about your business.
How Can SEO Improve Online Reputation Management?
SEO is a process of tailoring content about your business or person to rank higher on SERPs. In ranking higher, this content will be more visible and appear more frequently in searches. And with more visibility, you’ll be able to garner more clicks and eyes on the content designed to bolster your brand image. Simply put, SEO is the amplifying voice of any reputation management strategy. Without incorporating SEO into your online reputation management, it’s like creating the world’s biggest spectacle — without anyone seeing it.
An Effective Search Engine Optimization Strategy Will…
In a competitive marketplace, it’s more important than ever for you to ensure your brand is being cast in the right light. And when you implement a robust SEO strategy, it can accomplish the following key goals:
- Present genuine social profiles front and center to represent your brand name or company.
- Optimize different pages on your website to rank for target keyword phrases and appear at the top of SERPs.
- Optimize third-party and company-hosted review website pages to appear when a potential client or interested part Googles “reviews for (your business name).”
- Influence all the top search engines to present and highlight content that presents your brand in a desirable light.
- Push content that may be irrelevant, undesirable, or negative about your business to the fourth or fifth page.
How Can SEO Remove Negative Reviews?
In business, you can’t make everyone happy all the time. But it doesn’t mean you shouldn’t try! In either case, all it takes is one bad experience for a customer to leave you a review dragging your business in the mud. And this can leave you searching terms like “How to remove a bad Facebook review?” Unmanaged negative reviews can wreak havoc on your personal and business reputation.
However, when you couple SEO with online reputation management, you can reclaim the narrative and ensure the right story is being told. An experienced online reputation management company will implement several tools and protocols to best handle and mitigate the damage from the negative review. At the same time, the company should utilize SEO to own the narrative, tell the real story of your business, and highlight why potential clients should reach out to you.