Online video is here to stay, and if you’re not using it to promote your practice, you’re missing out. According to HubSpot, 78% of people watch online videos at least weekly, and 55% of people do so daily. That’s a lot of people and a lot of attention you can get!
With the success of physician YouTube stars such as Dr. Sandra Lee and Dr. Beau Hightower, video has proven to be a powerful force for both promoting your practice and engaging viewers while providing them with educational and entertaining content.
If you want to create videos to promote your practice, follow this guide! Or, if you want to learn more about healthcare digital marketing, Sequence Health wrote a general guide explaining how you can use digital marketing to grow your practice!
How To Create A Video For Medical Practice Promotion
Before you can learn how to create a medical practice video for the Internet, you must understand the various different types of videos you might want to create.
Welcome videos are a type of video that most practices already have. The purpose is to welcome people to your practice and give an overview of who your staff are, what you do, and why you do it.
In a welcome video, you show your practice, your staff, and you have someone explain what your practice does and the role it plays in the community.
Educational videos aim to teach or inform a patient or prospective patient about medical matters. These types of videos aren’t just about simply giving information: they’re meant to help assuage any fears or concerns that a patient may have by giving them the knowledge and understanding they need to become more involved in their health.
Educational videos may sound like they’re dry, but they can be used to entertain and promote your practice. Learn more about medical educational videos in this article here!
Testimonial videos are composed of footage showing past patients giving their review of the services and care they received at your practice.
People trust testimonials far more than they trust your word, so testimonial videos are a great way to extol the virtues of your practice without having to say it yourself.
News videos are pretty self-explanatory. They’re used to inform patients about medical news. Most news videos will pertain to news concerning your practice, however they can be used to inform the public about public health matters. For example, hospitals used news videos to explain the COVID-19 pandemic and what they were doing to help.
Creating a Video For Your Practice
Step 1: Decide what you will be using the video for. Are you going to be using it as an advertisement? Are you using it for your patient portal to help educate patients? Will you use it to inform people on your social media pages?
Step 2: Choose the type of video you will be recording. Will it be a testimonial video, a news video, an educational video, or a welcome video?
Step 3: Prepare a plan. Decide the following in your plan:
- The duration of the video
- Who will be in the video
- Where the video will be shot
- What footage you want to capture
- When you plan to film
- What you want people to say
- Props, actors/actresses (if necessary), and anything extra. Include the estimated costs of including these.
Step 4: Prepare the storyboard and script. After you’ve decided on a plan, it’s time to decide how you’re going to put the video together. Write a script and prepare a rough storyboard. It doesn’t need to be fancy or in depth, just make sure that everything that needs to be said and every shot that’s needed is accounted for.
Step 5: Execution. Once you’ve decided who, what, when, where, and how, it’s time to execute on your plan. Get everyone together on the filming date and start getting the footage you need. After you’ve got your footage, have your video editor put everything together according to your storyboard.
Step 6: Publish. Don’t let great become the enemy of good: if you’re going to spend money and time creating a video to promote your practice, make sure people can see it!
Step 7: Feedback. This is an often forgotten step, but you are going to want to analyze the feedback that the video gets in order to decide how you’re going to do videos in the future.