You’ve undoubtedly seen a fair share of Electronic Point of Sale (EPOS) systems if you’ve gone to many restaurants and retail locations. However, these machines, which seem to be simple bar code scanners and cash registers, are much more: They are in charge of a wide range of company activities known as Point of Sales marketing.
While it may be difficult to imagine that these gadgets influence marketing tactics, it is valid for companies in these areas.
Today’s article delves into how Point of Sales marketing works and precisely what you can accomplish by developing a Shopify POS system. So read on to find out!
POS Systems May Drive Customer Loyalty Programmes
Given the massive amounts of data these systems gather, EPOS devices may assist you in developing customized loyalty programmes for particular recurrent clients.
Using this data, you can incentivize your consumers to return by offering them individually relevant prizes. With modern POS equipment, you can even roll out your loyalty programmes directly to your clients through text messages or email campaigns.
The most significant thing is that this can be accomplished with incredible simplicity. All you have to do is access your system’s data and send out personalized messages.
Using EPOS Data for Upselling and Cross-Selling
Effective cross-selling has been shown to improve income from clients who have purchased additional items by 65 percent or more. Upselling and cross-selling will be more focused and successful if you use data from your POS system.
Upselling occurs when a buyer is convinced to purchase a comparable item of greater value than they were planning to buy. In contrast, cross-selling occurs when buyers are given similar things in addition to their initial purchase.
It’s merely a question of setting aside the time to develop organized and effective upselling and cross-selling marketing approaches using the product inventory data you have in your system.
Personalized Client Outreach and Communication
One of the most significant advantages of employing Point of Sales systems in Singapore is the opportunity to delve into the core of consumer data.
Marketers may now design highly targeted email and SMS marketing campaigns targeting consumers’ unique interests, such as discounts on cakes for proven cake enthusiasts or sneaker promotions for clients who’ve shown a passion for athletic gear.
This increases your chances of rising open rates, click rates, and conversion rates. Increased income is the best way to demonstrate the value of Point of Sale marketing.
When 83% of consumers are willing to volunteer their information to have a more personalized experience, leveraging your EPOS data to deliver this kind of service will have your customers returning for more.
Create Promotions That will Provide Tangible Results
Data-driven promotion methods are another form of marketing activity you may drive using your POS system.
You may rapidly grasp which goods have proved to be the most popular in the recent past or the most desired out-of-stock items by digging into your treasure mine of consumer information. Using this data, you can develop tactics to attract new clients and engage returning customers.