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The Advantages and Disadvantages of Google AdWords Certification

In 2021, being online is a must if you want to be heard. If you want to be heard, you will almost certainly need to invest in some online advertisement. And there’s only one king in the digital marketing kingdom when it comes to paying ads: Google AdWords. In 2016, Google generated $79.4 billion in sales, with an average cost of acquisition of $59.18.

What is Google AdWords Certification, and how does it work?

The certification is Google’s official assessment of AdWords management skills. It is required to work in every reputable PPC organization and will test your knowledge of PPC basics and best practices.

You must pass at least two exams to become qualified in AdWords. The first is the AdWords Fundamentals test, which is required of all candidates. The second exam can be chosen based on the most helpful (or easiest) for you to complete.

Search advertising, display advertising, mobile advertising, video advertising, and shopping advertising are all available options. You must pass at least one of these, but you are free to take as many as you want.

Each of the tests must have a passing score of at least 80%. 

Fundamentals, Search, and Display tests have a time limit of 120 minutes, while Mobile, Video, and Shopping tests have a time limit of 90 minutes. At no point during the test is it possible to pause the timer.

So, what are the requirements for passing the exam? There are a plethora of websites that can assist you in becoming accredited. You’ll find many questionable results, whether it’s cheat sheets, tricks, or promises of passing the exam in 20 minutes. At the end of the day, what you need are Google’s own tools. Each examination comes with a study guide, which is sufficient to ensure that you are prepared to ace the exam.

Why Should You Obtain AdWords Certification?

Perhaps you’ve been debating whether or not the AdWords certification is worthwhile. Here are a few compelling reasons to consider certification. Before we go any further, it’s important to note that taking the exam is completely free if you have a Google Partner profile.

Credibility and recognition

You get something pretty good after you pass your tests and become accredited. Any person or business who passes the test is given an accreditation. If you work for a company, you’ll receive a Google Partner badge that you can display on your website or blog. Individuals, on the other hand, are accredited – you can receive a personalized certificate from Google.

For most people, Google is at the top of their list of trusted brands. Having an AdWords certification badge on your website lends credibility to you and your business. If a client needs someone to handle their PPC projects, they would almost definitely choose a Google Partner over an unaccredited firm.

It would be possible for others to find you.

What if there was a database of people who had achieved their AdWords certifications? You’re in luck because Google is on your side. You can look for accredited Google Partners by going to this page. Type in the service you need, as well as a venue, and you’re done. You’ll receive a list of all the PPC experts in your region, along with their specializations, contact information, and the project’s minimum monthly budget. This is a cost-free and straightforward way to promote your services.

You will gain knowledge and skills that are priceless.

Opting for a google ads course is priceless. You will learn a lot about AdWords and pay-per-click ads, depending on where you are right now. You would be completely absorbed in AdWords and learn the fundamentals if you are a total beginner. Much better if you have PPC experience but no qualification. The exam and training will introduce you to new AdWords features you were previously unaware of.

More than just AdWords

It’s never a bad thing to learn more. You’ll most likely pick up a few useful skills on the side if you get good at AdWords. Google’s SEO toolset is intertwined; even if you’re familiar with AdWords, you’ll need to learn Google Engage and Google Analytics as well ( Click here to learn more about google analytics training ).

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