Every business, company, or organization has a reputation score that helps people who’re screening them online. An online reputation score tells you how much consumers trust your brand. It can help you to win more consumers or prevent you from acquiring others.
Furthermore, individuals also have a reputation to keep because three-quarters of HR departments, clients, and dates, maybe looking for their online reputation score to determine who they are. In this article, you’ll learn more about what a reputation score is.
What’s A Reputation Score?
A reputation score can be defined as the value of your online public information. This value is calculated from factors such as the number of positive reviews, negative reviews, and neutral reviews that appear in SERPs. When potential customers or other individuals search for these pieces of information, you’ll rank depending on these factors.
Your reputation will give people searching for your or your brand some perception about you. It’ll also show you whether your online presence is helping or hurting or your brand or career. Some tests may even show you if you can pass or fail a social media background check. That’s why online reputation experts recommend that you work on your reputation.
There are companies with software that can help you to comb the internet and identify red flags and other factors that damage your reputation. They also show you the value of your reputation which ranges from excellent to very poor. Brands or individuals with higher scores are more likely to win new customers or career opportunities than those having lower scores. Fortunately, personal reputation management can help you to improve your score.
Why You Need To Be Concerned About Your Reputation Score
You need to be concerned about your online reputation score because different brands and individuals are probably searching for you or your company and judging your documents and character based on what they see on search results. The image they find about you or your brand will determine whether they engage with you or not.
A higher reputation score may develop trust, give you a positive image, and help your brand to grow. On the other hand, a poor reputation may prevent your brand from gaining customers and minimize your chances of connecting and forming relationships with other people.
If you’re a business owner, different people may be searching for your online reputation. Some of them include job seekers who want to know more about your business before attending an interview, customers who need to evaluate your business’s reviews before visiting your store, and other brands seeking to form a partnership with your brand.
Some people are searching for your reputation score even if you don’t own a business. Some of these may include hiring managers who study your social media presence before making appointments, first dates who want to know more about your personal life before making a move, and friends and relatives who may want to know more about you.
Understanding your online reputation score is vital because it’ll determine the relationship that you develop with other brands or individuals. A good score may make you be hired or make customers come to your business while a bad score may reduce your chances of acquiring new customers or forming new partnerships. Therefore, it’s important to manage your online reputation to succeed.