Many people have heard something about search engine optimization (SEO) and know it is crucial in the modern age. White label SEO, commonly known as SEO reselling, is on the rise, but agencies don’t understand it. Here is all about it.
What is SEO Reselling?
SEO reselling or white label SEO means offering SEO services under your brand, but another company does the heavy lifting. Furthermore, the company (white label SEO company) provides SEO services without taking credit for completing the work. In simple words, your brand sells SEO services without doing the in-house work.
Suppose you run a PR, digital, or creative agency and are interested in providing SEO services but do not have the resources; in that case, a white label SEO company may help you. By partnering with one, your role will be to sell SEO services to your clients while the other agency does the work.
Look at it this way, you operate a public relations agency, and one of your clients wants to run an SEO campaign and has asked you to handle it. However, your company doesn’t handle SEO, and you don’t have the resources to complete the work. So what do you do? Instead of learning SEO from scratch or referring the client to another company, your white label SEO partner does the SEO work, and your brand takes credit.
Why Should You Resell SEO Services?
There are many benefits of being an SEO reseller. Digital marketing experts predict that businesses and individuals will spend more on SEO as the online industry grows. Since SEO is part and parcel of a successful online marketing campaign, every company is willing to pay more to rank higher on the search engine and boost its credibility.
Consequently, marketing agencies and various web development agencies are looking for ways to retain their clients by adding SEO services to their portfolio, where a white label SEO company comes in. Instead of wasting time trying to learn SEO, and it is not your thing, a white label SEO company does the work producing exceptional results for your client, and you get all the credit. Therefore you don’t lose your clients, and you don’t divert your attention from your core services.
Your company uses its reach and reputation to sell SEO services in this partnership. In contrast, the SEO agency uses its expertise to deliver exceptional services without spending resources marketing its work.
Benefits of SEO Reselling
- You retain clients and get new ones.
- You deliver exceptional work to your clients.
- Fast turnaround- you spend time managing your clients while the SEO company completes the work.
- You benefit from the industry experience and expertise of the SEO agency, so you don’t have to build an infrastructure from scratch.
- A happy partnership: the more clients you bring on board, the happier your white label SEO partner is.
Working with a white label SEO company is a mutually beneficial relationship. Your SEO provider gives you all you need to pitch and win new SEO clients.